Well, well, well. Old man winter is making his way into another hiatus as we round the corner for spring. And as we know, with spring comes a plethora of indie events and craft shows. If you’re anything like me, you’re wondering which shows to apply to, how to make your display “pop” (without spending a lot of cashola), where to get cool marketing materials printed, so on and so on. Because I am a knowledge-sharing type of girl, I have compiled a list of ideas that I think are…well…pretty darn cool!
[Problem] I don’t know which shows to apply to. Some are kind of pricey.
[Solution] While it is very tempting to jump in head first (especially if you’re just starting out), the risks can be much greater than the rewards. I recommend that you narrow down your selection using these guidelines:
Products/Services - Ask yourself a few questions. Do my products/services “fit” within the realm of the event? Are there other vendors participating who sell similar products or provide similar services? Will I be able to sell my products to the attending audience? If the event promotes mostly commercial products and you sell handcrafted items, you might not luck out with very many sales. On the flip side, if there are too many vendors who sell the same types of products as you, then your sales might be determined solely by price, selection and whether or not your business name is more well-known.
Cost - If paying $300 for a show that you have never frequented is going to break the bank, than by all means pass it up! Attend the event as a customer instead. Browse the offerings, check the foot traffic, interact with the vendors and then evaluate the show by making a list of pros and cons. You can always participate as a vendor next time if you so choose. On the other hand, if the cost for vendor participation is WAY low, you’ll want to skip right over that, too…especially if you offer an upscale product or service. Chances are, customers at this type of show are looking for steals and deals, something that your bottom line can’t afford to give.
Location – Is the show close, far, in between? Is it being held in a convention center, an affluent shopping district, a local school or at a farmer’s market? Is it conducive to foot traffic and passersby or will people need to know about it specifically in order to attend? Is there adequate parking for vendors and customers? You have to decide if you want to test the waters with the locals or go all out and reach beyond the state border from jump. Realize that you might experience ups and downs either way.
At any rate, you don’t want to “settle” for one type of show or another. The goal is to grow your business in the most effective way, not limit yourself by settling.
[Problem] I don’t have enough room to display my signs and prices.
[Solution] Photo Cube Clips! I found some of these little babies at a local art supply store in the $1 bargain bin. Depending on your setup, a few other options are binder clips (I go crazy with these) or wooden clothes pins. With binder clips, you can remove the silver handles after you have the clips in place. Makes for a pretty professional look. If you use clothes pins, you can paint them to match your decor and clip on a sign or handwrite pertinent information directly on the pin. The possibilities are ENDLESS!!
[Problem] I need affordable marketing materials.
[Solution] Vistaprint! I use them for most of my marketing paraphernalia. The key is to get in when they are running specials, place your order early and ONLY BUY WHAT YOU NEED! Far too often, we get sidetracked with this and that and end up spending way more money than we intended.
To get you started, visit the Facebook page that they setup for their business card deals — FreeBusinessCards — click on the image and go! You don’t have to settle for their free designs (which include a plug to their company in small print on the back of the card). No sir! You can create your own design, upload it for a small fee (only $2.49 right now) and get beautifully-printed business cards that make your business look –>that<– much more professional.
[Problem] Okay, cool…but I need someone who is BEAST at creating my layouts.
[Solution] No sweat, my pet! Give our resident expert @TheRealGirlGenius a holla. She’s got you covered for promo and print marketing designs (business cards, postcards, banners, t-shirts) and web tools (grab buttons, banners, favicons).
It’s show time…what are you waiting for???